The 1982 introduction of aspartame-sweetened Diet Coke accelerated this trend. Aspartame Īspartame, commonly known by the brand name NutraSweet, is one of the most commonly used artificial sweeteners. In recent years, rising consumer preference for "natural" products and concern over the possible health effects of artificial sweeteners has spurred demand for stevia-based sweeteners and driven manufacturers to seek novel phytochemicals. The perception of this aftertaste has been studied intensively, and appears to be based on genetic factors that vary from person to person. Most sweeteners carry a marked aftertaste, often described as "bitter" or "metallic". Despite decades of research and development, this goal remains elusive. The ideal goal in artificial sweetening is to replicate the exact taste and texture effects of sucrose with one or more of these non-caloric sweeteners. The primary compounds worldwide are aspartame, saccharin, sucralose, cyclamates (outside the US), acesulfame potassium ("Ace K"), and stevia. Several different sweeteners are used to replace sugar in low-calorie diet beverages. By 2004, several alcohol companies had released sugar-free or "diet" alcoholic products too. Nevertheless, The Coca-Cola Company has maintained its 1984 reformulation, replacing some of the saccharin in Tab with NutraSweet.īy 2002, some beverage companies had diversified to include such flavors as vanilla and lemon among their products and diet drinks were soon being produced with those flavors as well (see Diet Vanilla Coke, Diet Pepsi Vanilla). Tab made a comeback during the late 1990s after new studies demonstrated that saccharin is not an important factor in the risk of cancer. īy the early 1990s, a wide array of companies had their own diet refreshments on supermarket shelves. Īfter further studies in the 1980s linked saccharin to cancer as well, most manufacturers switched to aspartame in 1983. Diet sodas were quickly reformulated with saccharin alone (in the hopes that consumers would tolerate the metallic aftertaste), but the market share of diet sodas rapidly fell from 20% to 3% overall. Per the Delaney amendment, the FDA immediately announced a ban on cyclamate in food and drink products, to take effect in 1970. This finding was quickly accepted in the medical field and by the public as evidence that cyclamate was carcinogenic in humans. In 1969, an experiment at the University of Wisconsin-Madison found that a cyclamate combination caused bladder cancer in laboratory rats, quickly followed up by another from Abbott Labs (a manufacturer of cyclamate). Coca-Cola added Fresca in 1966.Īll of the above products were originally sweetened with cyclamates and saccharin, which soon proved disastrous. The same year, The Coca-Cola Company joined the diet soft drink market with Tab, followed up by Pepsi with Patio Diet Cola (shortly renamed to Diet Pepsi). Pepper), although it sold slowly due to the misconception that it was meant solely for diabetic consumption. The following year (1963), Dr Pepper released a diet version of its own soft drink, "Dietetic Dr.
It shortly became the 4th-best selling soda in the US, behind only Coca-Cola, Pepsi, and RC Cola itself. Following highly successful trials in Chicago and North Carolina, RC began marketing Diet Rite nationwide for the general public in 1962. In 1958, Royal Crown Cola introduced their own cyclamate and saccharin sweetened dietetic beverage, Diet Rite. Canada Dry followed with Canada Dry Glamor in 1954. By 1953, the drink had become popular in New York City and the surrounding region. Recognizing Americans' growing desire for weight loss, Kirsch began marketing No-Cal to the general public, particularly to women.
Hyman and Morris Kirsch of Kirsch Beverages ( Brooklyn, New York) formulated No-Cal for diabetic and otherwise sugar-restricted hospital patients, also using cyclamate calcium to replace the sugar. This was followed by the development of No-Cal ginger ale in 1952. The product, which belongs now to Suntory Beverage and Food Europe (SBFE), is still in market. Though artificial sweeteners had been known since the discovery of saccharin in 1878, the diet beverage era began in earnest with the 1949 launch of La Casera (also known as Gaseosa) in Madrid, Spain using cyclamate. They are marketed for diabetics and other people who want to reduce their sugar intake. Diet Coke, one of the highest selling diet soft drinks in the world.ĭiet or light beverages (also marketed as sugar-free, zero-calorie, low-calorie, zero-sugar or zero) are generally sugar-free, artificially sweetened beverages with few or no calories.
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